To convince talent to join your company, you need to think big—especially in today’s war for talent. A strong story is no longer enough; being memorable is just as important. Three elements are crucial to a successful employer branding strategy:

• a strong (unique) concept;

• sufficient repetition;

• data optimization.

At C2B, we create employer branding campaigns and recruitment content on different levels to build a funnel approach—resulting in tangible recruitment of applicants and ambassadors.