NEW YORK PIZZA - 'Pizza Maffia' campagne
With the rise of fast delivery services, a fierce battle for (pizza) couriers has emerged in the job market—something New York Pizza (NYP) is also facing. To position NYP as the "coolest employer in the Netherlands," we pulled out all the stops for a smashing recruitment campaign.
Impressive Results
The "Pizza Maffia" campaign went massively viral and became one of the most talked-about campaigns of 2022. It not only led to a significant increase in applicants but also brought in an unprecedented wave of awards.
Wollah.