PFZW | Powerful YouTube Formats
Despite being a well-known name, Pensioen Fonds Zorg & Welzijn (PFZW) had low brand awareness among the younger generation in the care and welfare sector. Through several successful and engaging YouTube series, PFZW transformed from an unfamiliar brand into a trusted pension fund for its target audience.
Real Stories
The PFZW series, which spotlight the care and welfare sector, are touching, impactful, and highly relatable to the audience. The success lies in the authenticity—you’re watching real stories, told by colleagues you can empathize with and relate to. They show how care and welfare professionals dedicate themselves wholeheartedly to helping others every single day.
First Week, Last Week
In the format First Week, Last Week, the older and younger generations in healthcare come together in a special way. Care workers who are nearing retirement pass the torch to new colleagues who are just starting out and experiencing their very first day on the job.
ZorgisZó
With ZorgisZó, PFZW takes a different approach. In this series, a board member joins the frontline at a care and welfare institution. Since there is often a significant gap between executives and staff, all layers in between are removed—giving directors the chance to experience firsthand what it’s really like to work directly with clients. It also gives both employees and the director a unique opportunity to engage in open and honest conversations. Together, they search for more understanding—of the work, the sector, and each other.
A Format That Moves and Works
Both series have more than proven themselves over the past few years. With millions of views and more seasons than your average Netflix show, we can proudly call them true viewership hits. But even more meaningful is that they deliver not just impressive numbers—but genuine, touching documentaries. With real people, real moments, and real emotion.