MULTICOPY | "It’ll Be Fine!" Campaign
Many people still associate Multicopy with printing and binding their thesis. While the communications partner does and offers so much more, that broader expertise isn’t widely recognized. To shift this outdated image, C2B was brought on board to develop a bold and memorable campaign.
It’ll Be Fine!
For over fifty years, The Communication Company has been the go-to communications partner in the Netherlands. To further strengthen their market position and boost brand awareness, the “It’ll Be Fine!” campaign was launched. Through a humorous lens, the campaign makes it crystal clear: Multicopy offers far more than just double-sided or full-color A4 prints.
Worst-case scenario? It’ll be fine!
The campaign highlights the speed, quality, versatility, and expertise of one-stop-shop Multicopy, which has over fifty locations across the Netherlands. In a humorous way, the campaign showcases the capabilities of this all-round communications partner by presenting worst-case scenarios—situations you’d never encounter with Multicopy.
At the heart of the campaign is a witty video, featuring a plasterer who finds himself in the hands of a so-called marketing guru… someone he definitely wishes he had never met.
A blockbuster hit!
The commercial took off both online and offline—especially as a radio ad. It received massive engagement, with the hero video achieving an impressive 5,004,985 impressions and 13,374 clicks online, while racking up a total of 2,744,450 video views. The radio commercial’s reach—an estimated total of 1.1 million—only adds to the success.
After "It’ll Be Fine!" even made its way to platforms like Dumpert and Kakhiel thanks to its humor, the client was certain: a sequel was a must, including the now-famous marketing guru.